Brian Richardson
Creative Director
Mobile: 810-599-1641
brian@emethproductions.com


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Branding


Branding is more than just your logo and company colors. It’s the people you work with, the values you exemplify every moment, what you say and how you say it. It's the experience your customers receive from your company or organization on every level, for as long as your company or organization exists.

Case Study: Michigan Rehabilitation Specialists (MRS): Brian Richardson was hired at Michigan Rehabilitation Specialists in January of 2012 to establish the brand of the company:

MRS Grand Opening in Rochester Hills Clinic, MI:
(this event was broadcast live on livestream.com)



Grand Opening Invite Flyer, Rochester Hills Clinic, MI



Exterior Signage, Rochester Hills Clinic, MI



Tri-Fold Brochure Rochester Hills, MI



Vehicle Graphic Design, RV



M.E.R.V., Mega Epic Rehabilitation Vehicle



MRS Grand Opening in Northville, MI:




MRS Website (click the photo to view site)



Exterior Signage, Northville Clinic, MI



Tri-Fold Brochure Northville, MI



Two Sided Mailer Rochester Hills, MI



Vehicle Graphic Design, RV Detail



General Branding Milestones:

January 2012, MRS was 9 clinics large, unified and defined branding was needed.

April 2012, the company RV, M.E.R.V. (Mega Epic Rehabilitation Vehicle) was launched upon the public with exterior graphics designed by Brian Richardson, interior designed by Rodney Goble.

November 2012, MRS is 22 clinics strong, the dynamic, unique and exceptional brand of MRS is firmly established with a Grand Opening of their Northville Clinic featuring U of M's Denard Robinson as the featured guest, over 200 people attend despite a massive snow storm.

April 2013, MRS is 28 clinics strong, with a Grand Opening of Rochester Hills Clinic with Denard Robinson again as the featured guest, along with Mayor Bryan Barnett, over 75 VIPs attend with over 200 total in attendance.

August of 2013, MRS is 32 clinics large and due to exemplary success, is acquired by ATI Physical Therapy, 3-5 years ahead of expectations.

Branding

Case Study: Michigan Rehabilitation Specialists (MRS). Brian Richardson was hired at Michigan Rehabilitation Specialists in January of 2012 to establish the brand of the company.

MRS Grand Opening in Rochester Hills Clinic, MI:
(this event was broadcast live on livestream.com)



Grand Opening Invite Flyer, Rochester Hills Clinic, MI



Exterior Signage, Rochester Hills Clinic, MI



Tri-Fold Brochure Rochester Hills, MI



Vehicle Graphic Design, RV



M.E.R.V., Mega Epic Rehabilitation Vehicle



MRS Grand Opening in Northville, MI:




MRS Website



Exterior Signage, Northville Clinic, MI



Tri-Fold Brochure Northville, MI



Two Sided Mailer Rochester Hills, MI



Vehicle Graphic Design, RV Detail



During his stayat MRS, Brian single handedly:
• Created, designed and established a new bold, dynamic graphic look for the MRS brand
• Created, designed and authored the new website www.mrspt.com
• Created and designed hundreds advertisements
• Created and designed hundreds of print deliverables
• Created and designed dozens of digital media assets
• Created and designed dozens of apparel items
• Created and designed dozens of promotional/give away items
• Coordinated over 100 community sponsorship events under one unified brand


General Branding Milestones:

January 2012, MRS was 9 clinics large, unified and defined branding was needed.

April 2012, the company RV, M.E.R.V. (Mega Epic Rehabilitation Vehicle) was launched for the public with exterior graphics designed by Brian, and the interior designed by Rodney Goble.

November 2012, MRS is 22 clinics strong, the dynamic, unique and exceptional brand of MRS is firmly established with a Grand Opening of their Northville Clinic featuring U of M's Denard Robinson as the featured guest, over 200 people attend despite a massive snow storm.

April 2013, MRS is 28 clinics strong, with a Grand Opening of Rochester Hills Clinic with Denard Robinson again as the featured guest, along with Mayor Bryan Barnett, over 75 VIPs attend with over 200 total in attendance.

August of 2013, MRS is 32 clinics large and due to exemplary success, is acquired by ATI Physical Therapy, 3-5 years ahead of expectations.


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